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JP Morgan Corporate Challenge South Africa

We travelled to South Africa to shoot promotional images on behalf of Gameface Media for JP Morgan at their Corporate Challenge event. The event was fantastic as it always is, competitors were full of life and loved having their photos taken which always makes our job a bit easier. The lighting conditions made for a very challenging shoot, however nothing is too difficult to overcome and find solutions to, we worked with what we had and produced images that both Gameface and JP Morgan were very happy with. Below is some of the images we captured for them.

Next week we fly out to Singapore to shoot the JP Morgan Corporate challenge there which should be very exciting as the location is excellent and the light should be a whole lot better than what it was in South Africa.

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Can I use pictures from the internet?

Digital Brochure App

We often get clients coming to us with one simple question, “Can I use pictures from the internet?” Now this seemingly harmless statement is one that I am glad our customers are asking before just taking the images. Unfortunately we live in a world where people assume that if an image is on the internet it is free to use. This is often not our clients fault for assuming this, and we cannot moan at them for this. People just do not know, they have not been educated in the rules of image usage; and we don’t expect everyone to be. You need to remember that someone has taken that photograph, that is their job, they earn a living from selling photographs. You would not steal from a shop, so in the same way please don’t steal from photographers and image creators.

Below is a flow chart created by Curtis Newbold, The Visual Communications Guy. The aim of the flowchart is to help people understand whether they can use an image or not. So we hope you find it useful.

Responsive Web Design

Responsive web design has never been as important as it is now. More and more people are using their phones or tablets to browse the web and it is for this reason your website needs to be responsive.

Responsive web design UK Tablet Users, 2010-2016

Facts and Figures

Taking a look at the graph with data provided by eMarketer.com you can see how much people are now using their tablets to go on the internet. 9.8 Million people used tablets in 2012, that is 15.6% of the UK population! This figure has increased in 2013 to 13.4 million users and 21.2% of the population. In 2014 it is predicted that the rise will result in a quarter of the UK population using tablets to browse the internet.

These figures show how important it is to have responsive web design, we are in 2014 and if these predictions work out as they should, then not having a responsive web design will basically mean you are potentially cutting off a quarter of the UK population from seeing your website on their tablet device. Not sure about you, however Colour Media can definitely not afford to cut off a quarter of the UK population, we want and need as many people on our website as possible.

responsive web design Uk iPad Users 2010-2016

 

There are now so many different tablets out there. They all have different screen sizes and different resolutions. This table on the right shows exactly how many people are using the Apple iPad. It also shows the predicted increase in users year after year, going from 2.4% of the UK population in 2010 to 13.6% in 2013. It is only predicted to increase, reaching 19.8% in 2016 which will be over half of all tablet users.

 

Responsive Web Design or an App?

Having digested all of the facts and figures above we come to the question of, should we have responsive web design or should we create an app? The answer is simply yes. Yes to both, firstly you must always have a responsive web design, without it you are potentially cutting off a large portion of the population as we have already said. However, knowing that out of all tablet users over 50% of them are using an iPad definitely helps. Why not create an app for your website? It does not need to have all of the functionality of the website, it just needs to be simple, clean and unique. It is another way of targeting the modern technology savvy customer. You can design an app that targets iPad users directly, having screen resolutions and sizes that match their device perfectly. This is something that can also be brought over to Android screen sizes and phones. The most importnat thing to consider is your marketing channels, if someone downloads an app it is on their device until they delete it. If someone goes on your website, it is forgotten about once they leave, if they see the app on their tablet it might just remind them that they do want to buy your product, service or look at your portfolio.

If you have any questions about app design please get in touch with Colour Media using our contact page.

Importance Of Good Web Design

Every day we go online and view different websites, it might be Facebook, Twitter or just doing some online shopping. Our world is completely digital and it has never been as easy as it is now to create your own website. However, just because anyone can create a website does not mean that it will be designed well. A crucial element of any website is it’s design. There is so much that goes into a good website design, a lot more than you would think!

Why does good web design matter?

The main and probably most important reason for a good website design is the first impression. Website users stay on a website for an average of 10-20 seconds (Neilson Norman Group). That is not a long time to make a good and lasting impression, which will lead to the website user staying on your site longer and potentially converting page views into sales. A badly designed website gives a bad impression and makes your company or brand look very unprofessional, this is not what you want. As soon as someone sees a site that looks unprofessional they begin to question the validity of the brand and will leave your site and continue your search. Remember your website is your shop front, it is the only thing your customers have to judge the quality of your products. If you owned a physical shop you would not have it messy, unattractive and difficult to walk through. It would be clean, easy to find products and make a good impression on customers.

Functionality and design

Functionality and design work together. The way a website works needs to be taken into consideration when in the design process. Part of the design process includes the navigation of the website. Having a website that is easy to navigate is so important. If someone cannot easily find what they are looking for on your site, it will be a lot easier for them to go back to Google and continue their search elsewhere; rather than spending ages trying to find what they are after on your website. The purpose of your website also needs to be taken into consideration when designing. If the main purpose of a site is to provide information it will be designed completely differently to a website that has the main purpose of generating sales. This is why Colour Media has asks you to provide us with as much information as possible during the consultation stages of a web design project. This is so we can create a design that is perfectly suited to the purpose of the website.

Below is an infographic we designed outlining some of the most important reasons to have a website.

Colour Media Web Design infographic

Facebook Advertising

I am sure by now you have all heard that we are currently living in the age of social media. It completely dominates our lives, in both good and bad ways. I could go on about some of the negative impacts of social media, however when it comes to advertising and promoting your brand there is nothing more powerful at the moment. Every page like, or follower you get is a potential visitor to your website, and therefore a potential buyer. Basically the more page likes you have the higher chance you have of converting those likes into sales. When you first think about advertising, social media is not always at the front of the marketing campaign. However it should be! Spending just £50 on Facebook advertising (with the correct target audience) can get you over 200 likes in a single campaign. Colour Media has worked closely with our clients to establish exactly what each clients target audience is. We then take this information and analyse it to pick out the most important demographics, this creates a focused advert that will reach relevant customers. That is the important thing here, it is perfectly fine to just use a standard Facebook advert and not do any of the advanced settings, this will get you page likes; but it will not get you a relevant audience. Not having a relevant audience means people are far less likely to engage and ultimately buy your product.

Facebook AdvertisingFacebook Advertising Case Study

Colour Media started doing social media management for Memories.me. Part of the social media management service is developing an advertising strategy together with the Memories team. We sat down and worked out exactly what our end goal was and how together Colour Media would help them achieve it. Without giving away the marketing strategy, the first step was to increase their brand presence through social media. This meant gaining followers on Twitter, Instagram and getting Facebook Page likes. This is where the Facebook advertising is so valuable. Memories spent only £50 on some Facebook advertising and it paid off. Memories Facebook page started with 6 page likes and finished with 204 page likes, in just over a month. People are now engaging with the brand and we have built a platform which together we can develop further through different types of Facebook advertising, including things like special promotions.

photo-strip with quote

As well as using Facebook and other social media for paid advertising it is an incredibly powerful platform for getting to know what your customers need and what they are saying about your products. You can have instant engagement and get real feedback from real customers. This helps to develop a good relationship with your customers; and an understanding of how your brand or product is doing.

If you are interested in social media management or want to know more about how Colour Media can help you with Facebook advertising then send us an email:
info@colour-media.com

Content Marketing Infographic

Content marketing is one of the most important things to consider when promoting your business or brand. Content marketing ranges from simple infographics right the way through to complicated video animations. The content that you put on your website is what attracts customers to your brand, and the more regularly you post interesting content the more you will get customers returning and actively engaging with your brand.

91% of business to business marketers already use content marketing. That is an incredibly high figure and it demonstrates how powerful content marketing actually is. We can tell you how amazing it is and you could take our word for it, however the fact is businesses are already using it to their advantage and you see it every day just by going on Facebook or Twitter. If you are not doing any content marketing yet then you are getting left behind and you need to get involved with it.

Content Marketing Channels

Content marketing works in a number of different ways. Firstly you need to have content, this can be video, images or blog posts. The next stage is the promotion of that content, after all it would be pointless writing and working on unique content that no one will see. This is where social media comes in and is such an incredible tool to market your brand/business/product. Visitors to your website want to see engaging interesting content and this is exactly the same for social media. When you are promoting yourself over social media it is crucial to get people engaging with your posts or tweets. So if you have interesting and unique content to promote then customers will be far more likely to engage and come back regularly looking for more.

Look at the infographic below to learn a bit more about content marketing.

Content Marketing Infographic 2

Source:http://blogs.salesforce.com/company/2013/06/content-marketing-stats.html